SELLING ONLINE: Retail Sales Through Amazon

If you have no experience selling online, it can seem like a daunting task to undertake. But it really isn't nearly as challenging as some may think.

Selling online has become a booming business, especially with the downturn in the economy making it necessary for people to find additional sources of income. With this increase in demand for sales outlets came a concurrent increase in the supply of places to turn for help.

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There are many venues already in place that are looking for sellers as much as you may be looking for someplace to sell. These include sites like eBay and But there is also the personal website option that can just as lucrative. Both selling techniques have their pros and cons, and I'll try to highlight the most significant ones here.

One of the easiest ways to get your introduction to online sales is by selling on one of the existing marketplaces-eBay and Amazon being two of the largest. These are also ideal outlets if you just have a few things around the house that you'd like to trade for some extra spending money, but you really aren't interested in setting up a long term business.

Pros to selling on an existing marketplace:

  • No advertising expense
  • Ease of use
  • Enormous customer base
  • Tracking tools

With Amazon, you as a seller have no need to advertise, saving you a tidy sum in advertising costs. Everyone already knows these players in the market, and most people who go shopping online often start on one of these sites. These marketplaces are so large and diversified that it can easily be a one-stop-shop for multiple items.

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