Using Facebook Messenger chatbots for marketing and customer service is not as difficult as it seems. With the right tools, marketers can build an automated bot that can answer questions and offer self-service responses. A message sent to a messenger app can be personalized, making it a perfect tool for a business. Creating a bot on Facebook is easy, but there are a few things you should know before you start.
First, you should publish your Facebook Page associated with your bot. This will enable it to work with the Messenger API. Until your page is published, your bot won’t be able to use its features. You will see a message in your Pages settings stating that it is in “Development Mode”. The status will be displayed in your profile and can be changed at any time. The Facebook Messenger bot needs to be able to work on both desktop and mobile devices.
After launching your Facebook messenger bot, you should consider how you want it to behave. You can use a welcome message and set as many keywords as you need, as long as it is not offensive or too vulgar. You can also add images and GIFs to make the conversation more authentic. But remember, humor should be used sparingly, and you should always allow yourself time for a human agent to answer the question. Having a human agent available is important, and integrating a chatbot with a customer service platform should be a natural part of your overall strategy.