The most important determining tool for some people has been a photographer's vision and visual approach over the past several years. Surprisingly, many photographers don't realize how important it is for them to market their vision.
Do you realize that clients demand that you market a particular vision? If you are serious about growing your personal brand, you can consider hiring a personal branding photographer. You can hire a personal branding photographer at https://stacykaat.com/personal-branding.
Corporations continue to spend tens of thousands of dollars each year to identify, define and market their "Brand." The Brand is the value message they send to consumers. This is why every annual report and advertising campaign clearly emphasizes it.
Companies have also done an extensive research to identify and define their target audience. They are able to identify who they are and what publications they read.
Before any photographer is assigned art, the art director has established the campaign's look and this look is determined by the corporate brand and the target audience. An art buyer will seek out images that reflect that style and feel.
Different visual styles communicate different messages. Your lifestyle photographer may be defined by your visual approach to life. Different corporate messages will be influenced by different visual styles.